Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, numerous variants of the drink were added over the course of time. Its slogan, 'Red Bull Gives You Wings', is considered one of the most popular and memorable advertising slogans in the United States, ranking at 16 out of 25 with a 59.3% slogan recognition rate according to a study by advertising and market research firm Survata. (Source: Wikipedia.org, CC BY-SA)