The Seville was manufactured by Cadillac from 1975 to 2004 as a smaller-sized, premium model. It was replaced by the STS in 2004. The name of 'Cadillac's first small car'[citation needed] was selected over a revival of LaSalle or the GM design staff's preference, LaScala, primarily because, as noted by GM Marketing Director Gordon Horsburgh, 'It had no negatives.' The initial suggestion was 'Leland' in honor of one of the make's founders but it was rejected because most buyers wouldn't understand the reference and Henry Leland had also founded rival Lincoln. Hundreds of suggestions were considered: after extensive research, LaSalle was the top pick with St. Moritz a distant second, trailed further by Seville. A troubled past (Lasalle) and difficult pronunciation (St.Moritz) led to selection of the Seville nameplate. (Source: Wikipedia.org, CC BY-SA)